Despite lobbying by ambassador to ditch the levy, premier Artur Mas remains inflexible.
The tax on sugary beverages proposed by the government of Catalonia has mobilized the US Embassy in Spain. United States Ambassador Alan D. Solomont of Madrid met with Catalan regional premier Arthur Mas in Barcelona to discuss the potential impact on American beverage companies, primarily Coca-Cola and Pepsi. Solomont has stated that this levy would be detrimental for these US companies in Catalonia, considering the fact that Coca-Cola and Pepsi hold a combined 70 percent of the soda market. Neither the embassy nor sources surrounding Mas commented on the meeting’s conclusions, which were not publicized.